ACMI heads to the Shanghai World Expo

Celebrating innovation in fields from art and design to science and trade, the World Expo has been held in various cities throughout the world since 1851. This year’s extravaganza is taking place in Shanghai, and ACMI was invited to contribute to the cultural program within the Australian Pavilion.

To spotlight the incredible talents of Australian moving image artists, ACMI put together a program of video art featuring the work of Jess MacNeil, Daniel Von Sturmer, Benjamin Ducroz, and the Lycette Bros. This this diverse program includes a variety of aesthetic styles and moves between contemplative abstraction, dynamic graphic explosions and humour.

One of the works on show is this delightfully quirky text-based flash animation by the Lycette Bros. Created entirely out of typographic elements, the film is part of their Not My Type series, which plays on texting as a form of communication that can be used to convey the depth and contradictions of human emotional life.

Not My Type IV, 2003, Lycette Bros

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It’s estimated that the Shanghai World Expo 2010, which is the largest the world has seen so far, will attract between 70 and 80 million visitors during its 6 months run from May 1 to October 31. That’s a huge 38,000 people per day!

With people coming from a variety of different countries and cultural backgrounds, Not My Type IV cleverly uses a text-based system to cut through language barriers and share a very recognisable Australian humour with a vast and broad world audience.

We’ll bring you more on ACMI’s contribution to the Shanghai World Expo in future blog entries, so stay tuned.

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2 Responses to “ACMI heads to the Shanghai World Expo”

  1. Holly 02. Aug, 2010 at 1:02 pm #

    bravo!

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  1. Not My Type at the Shanghai World Expo - 15. Aug, 2010

    […] “delightfully quirky text-based flash animation” … “Created entirely out of typographic elements, the film is part of their Not My Type series, which plays on texting as a form of communication that can be used to convey the depth and contradictions of human emotional life.” ACMI Blog […]

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