On April 29, ACMI Cinemas became a living breathing hashtag with the arrival of Soraya Darabi, NY-based social media expert and co-founder of Foodspotting.com. For those who haven’t experienced it, Foodspotting is a social media haven where foodies can upload photos of their favourite dishes and other users can voice their opinions and vote (cleverly called ‘noms’).
The event was presented by our friends at Portable and Soraya provided a great insight into what makes a web start-up really jump. She also shared her tips for what will be the next big thing in the world of web 2.0 (for those dying to know, Instagram is apparently the new Flickr and Quora is the new Wikipedia).
As with many events taking place at ACMI of late, the audience was encouraged to live tweet their thoughts, comments or questions throughout Soraya’s presentation. Everyone was asked to add the #portable hashtag to their tweets so the organisers could capture them all. (For those not on twitter, adding a hashtag to your tweet means it can be found easily by searching that word, and trend as a popular topic).
It might seem strange or even rude to encourage people to use their smart phone/laptop/iPad while some perfectly articulate and intelligent person is speaking in front of you, but for a lot of people live tweeting is becoming standard practice. Attendees get to share their feelings in real time, and those not physically in the room can participate in the conversation, which can then outlive the event itself.
The rise and rise of twitter is difficult to ignore. Every week, between 15,000 and 20,000 tweets featuring the hash tag #qanda get posted with thousands of people live tweeting ABC’s weekly current affairs program, Q&A. The masterminds behind Australian TV’s night of nights, the Logies, are so worried about the equation of celebs, alcohol and twitter that they’ve banned it altogether (the tweeting, not the alcohol). Increasingly, people share their thoughts and observations about every aspect of their day, from what’s for breakfast to new ideas posited by visiting international Social Media experts.
This got us thinking: what if people regularly live tweeted during cinema screenings? We can already hear the die-hard cinephiles among you gasping for breath, but we figure there must be some of you out there who have embraced multimedia multi-tasking.
We’ve dabbled with it here at ACMI: last year during our Twin Peaks marathon, one lucky ACMI follower won the chance to be our “head tweeter” throughout the event. We also set up some tweetseats to ensure those who were tweeting wouldn’t bother those who weren’t. A number of theatre and cinemas are toying with this idea, especially those keen to develop a new audience.
The question then is, where do the tweeps sit? Somewhere up the back to not distract people with their tweeting, one would imagine. Or would that just inspire a lot of “OMG @acmi gives tweeps da worst seatz in da hous #FML” tweets?
What do you think? Should cinemas be encouraging this kind of behaviour? Or would it completely ruin your cinematic experience? Best answers posted in the comments below or tweeted at us win a double pass to one of our regular ACMI Cinemas programs.
– Nic Dorward, ACMI Events Team